A major retail food chain goes live with Tripod’s online photo finishing application for consumers.
Montreal, June 21, 2009 - Tripod Ventures, a leading designer of dynamic rich applications for the retail industry, today announced that a major food retail chain has completed a beta deployment of its web-based, photo finishing application for consumers. The retailer expects to increase customer conversion rates over the web by significantly improving the online experience and ordering process. The solution will be tested with key customers in the coming weeks and fully rolled out to all customers in September in time for the back-to-school shopping season.
“In an industry that has seen sales fall by 50% prior to the recession, the need to reduce customer drop-off rates is now more important than ever,” Vahe Kassardjian, co-founder and chief technology office of Tripod Ventures. “The vast majority of customers never complete their digital photo purchases over the web because the process is too time-consuming or difficult to use.”
As consumers continue to tighten their purse strings and build their savings in 2010, organizations must find more effective ways to engage and convert a smaller pool of consumers into paying customers and drive repeat business, added Kassardjian.
Tripod’s on-line photo processing application is a revolutionary web platform based on 3rd generation technology that addresses these challenges by creating a dynamic and rich user experience. Its intuitive and unified interface streamlines the ordering process to reduce customer abandonment rates and increase sales.
The solution also provides retailers with unprecedented control over the back-end system. Integrated dashboards allow retailers to easily track key metrics, closely monitor results, and quickly respond with self-generated promotions. Retails can add or modify products and promotions ‘on-the-fly’ themselves, without incurring additional costs to update the system.
Tripod’s online photo processing application is positioned to become the new standard for photo retailers. A number of other customer deployment announcements will be made in the weeks to come.
About Tripod Ventures
Tripod Ventures was formed in 2007 to meet an emerging need in the retail sector for Web 2.0 technology solutions that combine stellar user experiences with operational excellence. Each of the company's three founders brings a different cluster of expertise to the group: technology innovation, operational excellence, and a deep strategic knowledge of the retail business. The company is dedicated to funding the development and operation of unique technology solutions for the retail sector that enable retailers to manage the order and fulfillment process for user generated objects. The privately held company is headquartered in Montreal, Canada. For more information about the company, visit its web site at www.tripodventures.com.
Press Contact
Shant Balayan
Tel.: + 1 514 891 8110
sbalayan@tripodventures.com
